Art Director & Strategist · San Francisco

Unwavering
Courage

Selected Campaigns
Nike
Nike
Courage to Indict
Rivian
Rivian
Courage to Declare
L'Oréal
L'Oréal
Courage to Confront
LaCroix
LaCroix
Courage to Play
Breeze
Breeze Airways
Courage to Simplify
Pepsi
Pepsi
Courage to Claim
01
Nike
Courage to Indict
Nike
Campaign Tagline
DON'T LOSE ANOTHER
View Full Campaign →
02
Rivian
Courage to Declare
Rivian
Campaign Tagline
RULES REWRITTEN
View Full Campaign →
03
L'Oréal
Courage to Confront
L'Oréal
Campaign Concept
The Red Velvet Chair
View Full Campaign →
04
LaCroix
Courage to Play
LaCroix
Campaign Concept
Your Summer Refresh
View Full Campaign →
05
Breeze Airways
Courage to Simplify
Breeze
Campaign Tagline
See? Easy.
View Full Campaign →
06
Pepsi
Courage to Claim
Pepsi
Campaign Tagline
Taste the Remix
View Full Campaign →
Prism Plays with Light
Motion Graphics
In Bloom
Motion Graphics
Failed It!
Motion Graphics
Sandy Yoo
Sandy
Yoo
Art Director · Strategist

Advertising has a duty not just to sell, but to show us who we are. My work begins there, in uncovering the human moment inside every story. The most powerful work doesn't just communicate. It connects. It reaches in to something deep and reminds us of the full spectrum of our human emotions. That's what I build. Work that makes people feel something.

Work that demands
courage starts
with a conversation.

Available for freelance, full-time roles, and collaborations. Based in San Francisco. Open to relocation.