Sandy Yoo

Hi, I'm Sandy.

I'm an advertising creative who believes the most powerful campaigns are the ones that leave something behind. My work lives at the intersection of brand truth and human tension: campaigns that don't just communicate, but implicate.

Selected Campaigns

L'Oréal
L'Oréal Campaign
Nike
Nike Campaign
Rivian
Rivian Campaign
LaCroix
LaCroix Campaign
Pepsi
Pepsi Campaign
Breeze
Breeze Campaign

Let's make something together.

L'Oréal
L'Oréal
Brand Campaign · Print · Digital
Nike
Nike
Integrated Campaign · OOH · Social
Rivian
Rivian
Brand Campaign · Launch · Digital
LaCroix
LaCroix
Social · Print · Experiential
Pepsi
Pepsi
Brand Campaign · TV · Digital
Breeze
Breeze
Launch Campaign · Print · OOH
In Bloom
Exploring growth, texture, and form.
Failed It!
Creative experiments that didn't go as planned — and what came out of them.
Photo

Sandy Yoo

I'm an advertising creative with a mind for strategy and an eye for what makes people feel something. My work is built on the belief that the best campaigns don't just sell — they shift perspective.

Trained at the Academy of Art University with an MFA in Advertising, I've built campaigns for brands across fashion, beauty, automotive, food & beverage, and consumer goods. I work across disciplines — concept, copy, art direction — with a bias toward work that is spare, honest, and hard to ignore.

I'm drawn to briefs where the answer isn't obvious, brands with something real to say, and collaborators who'd rather make something uncomfortable than something safe.

MFA Advertising — Academy of Art University

Based in San Francisco, CA

Available for freelance & full-time opportunities

Got a brief?
Let's make it uncomfortable.

Whether you're a brand, a creative director, or someone with an idea that needs a sharper edge — I'd love to hear from you.

Details

The Insight

The Strategy

Execution